ALADDIN

Disney Theatrical Group – 2016/2017

From February 2016 Stagemedia joins the London West End team of Disney Theatrical Group to work on video content production for Aladdin. The main goal is to develop a campaign for the show debut at Prince Edward Theatre on June.
In synergy with the marketing department, we have planned and realized a wide set of promotional clips, teaser trailers, looks behind the scenes, which have been published on social channels at an increasing pace, reaching a climax on the occasion of the Opening Night.
The secondary goal was to produce a 5 episode-series of insights on music score and songs, which have been spread on social channels few weeks after the opening.